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6th July 2011
Birlacryl Launches Next Gen Anti-Pill Fibers at Pitti Filati
Birlacryl®, the flagship brand of the Acrylic Fibre Business, Aditya Birla Group launched its Pilbloc® range of next generation anti-pill fibers in Italy. The launch event was organized in Florence, Italy on 6th July 2011 which coincided with Pitti Filati, one of the biggest trade show for yarn and textiles in the world. The event was attended by more than 50 select invitees from Europe and other parts of the world. A whole range of concept garments and products with Pilbloc® anti-pill fibers were displayed and promoted at the event.

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